5 Common Objectives of Digital Transformation

5 Common Objectives of Digital Transformation

The single most important step of any digital transformation is to set objectives. Setting objectives gives your employees focus and direction about where to spend their time and effort. It can also motivate your team by giving them targets and the drive to reach them. Additionally, objectives help to evaluate, track, and measure performance of the project as well as how workers feel about the work they’re doing. 

Below are five common objectives that digital transformation can achieve in order to help guide you in the right direction when transforming your company.

1. Reduce Costs

Reduction of costs is one of the most common objectives, as it is relatively easy to understand and there are already a multitude of solutions on the market. Automation and robotics are often deployed under this objective to lower the cost of time consuming human tasks. By automating tasks, the valuable knowledge and skills of your team is freed up for other more complex and rewarding activities, while automation takes over the other tasks at a fraction of the cost. 

2. Improve Employee Performance

Digital transformation is often associated with the idea of replacing humans with technology, when in fact the most successful transformations utilize technology in tandem with employees to improve performance. Just like how Microsoft Excel streamlines data entry and numerical analysis, new softwares and machines can assist workers by speeding up monotonous day-to-day tasks, improving performance, ultimately leading to a more satisfied and productive team.

3. Increase Employee Safety

Increasing the safety of your employees can be another great objective to guide your digital transformation. Sensors can be installed into areas to monitor environmental conditions or structural integrity and give feedback to on-site workers if something potentially dangerous is detected. Slip and fall detection can be used to monitor safety of people working alone. If they fall and don’t get back up, alerts are sent to fellow workers to provide assistance. A safer workplace improves the wellbeing of employees by creating better overall working conditions.

4. New Sources of Competitive Advantage

Digital transformation is commonly used to create competitive advantage in your market. This can stem from a few areas; a system that allows you to produce a product significantly cheaper than competition; adding digital features to the product itself to differentiate from competition; increased opportunities and partnerships overseas by breaking down physical barriers to communication; and plenty more.

5. Customer Experience

Improving customer experience is one of the most important objectives. Every digital transformation should take the customer into consideration. Often projects to improve experience include looking into ways to streamline communications. That includes deploying multiple communication channels as well as updating your customer service systems to handle them as efficiently and effectively as possible. The better the communications are streamlined, the more your team can focus on providing exceptional service.


Digital transformation objectives are not limited to this list, the examples above only represent some of the more common approaches companies take. The main thing to take away is that objectives are a necessity in digital transformation. You need to have a measurable and realistic objective in order to motivate employees, achieve success, and make a valuable change in your company.