Collaboration as a Catalyst for Digital Change

Collaboration as a Catalyst for Digital Change

When it comes to digital transformation, technology is only a small portion of the bigger picture. It is the people involved that drive true transformational action. But in order for the people to be successful, collaboration must be at the forefront of your digital strategy.

A study by Gartner discovered that digital transformation moves twice as fast within companies who have established a shared understanding of their digital path — or in other words, a common vision and goal to guide the entire organization. 

But simply establishing a common vision is not enough to fully succeed. You must ensure the entire company is working together and collaborating towards that vision in order to achieve success. 

Right now, roughly 75% of companies admit that their different business functions are competing amongst themselves when it comes to digital initiatives. As a direct result of inner competition, those companies are seeing  significant increases in their costs with no positive outcomes towards revenues. 

Competing and disconnected work environments only hinder innovation, which lies at the core of digital transformation. Breaking down the departmental barriers will foster a culture of collaboration. Information will become more readily available, decision making will become more informed, and innovation will be able to flourish.

So how do you break down the barriers? 

Creating a collaborative workspace begins with the leadership team. Leaders within your company must lead by example. They must be the first to interact and begin strategizing with leaders across all departments so that their team follows suit. 

Part of the leadership’s strategizing should include building cross-functional teams. Teams must be built from various departments across the company, but more importantly, they should include a good mix of skill sets. Mixing team members with complementary skills will further drive success towards reaching the company vision. 

Once teams are established, meetings should be held to get individuals interacting with each other. At these meetings, shared accountabilities can be assigned to ensure that individuals will work together. These accountabilities should be more focused than the broad company vision, but will ultimately feed into that vision for success.

In the end, collaboration that is done effectively will not only speed up your digital transformation by double, but will set your company up for success in all areas moving forward. The siloed structure is a thing of the past. Cross-functional collaboration is the future.